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Marketing Success | N2Growth Blog

N2Growth Blog

Those of you familiar with this blog know that I’m generally a strong marketing advocate. That said, my typical pro-marketing position assumes that certain key fundamentals are in place to insure that the lunatics don’t somehow become in charge of the asylum.

Blog 286
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Managing Board Relations | N2Growth Blog

N2Growth Blog

In today’s post I’ll deal with a skill set that all successful CEOs excel at…managing board relations. What’s interesting to me is that of all the constituencies that CEOs must deal with, the relationship with a board of directors is among the easiest to manage.

Blog 295
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The Importance of Testing in an E-marketing Campaign

Women on Business

The same principles apply to e-marketing: before rolling out a campaign to a large audience, test it on a small one. How does their e-marketing supplement their traditional marketing? Create a Benchmark Traditional direct marketing always uses a control piece as the benchmark, generally with an A/B split test.

Marketing 162
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Customer Experience Management | N2Growth Blog

N2Growth Blog

Most companies can claim an element of success in some aspect of CRM proficiency such as sales force automation, database marketing, development of a knowledgebase, etc., Most companies can claim an element of success in some aspect of CRM proficiency such as sales force automation, database marketing, development of a knowledgebase, etc.,

Blog 273
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The Rainmaker 'Fab Five' Blog Picks of the Week - A Look Ahead at 2011

Sales Wolf Blog

SHRM - Society for Human Resource Managment Indispensible for the HR Professional!  Today I would like to shift gears and take a look ahead at what the HR, talent management, and leadership development blogging community sees in store for us in 2011. License. .  Enjoy!

Blog 200
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Complimentary Resource – 2011 Trends Report: Customer Relationship Management

Strategy Driven

2011 Trends Report: Customer Relationship Management. Focus Experts share their 2011 predictions for CRM. Effectively and efficiently managing customer relationships is job No. Are you ready for the coming changes in the Customer Relationship Management (CRM) landscape? Copyright 2007-2012 by StrategyDriven, Inc.

Trends 50
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When to Restructure | N2Growth Blog

N2Growth Blog

Give me real leaders who possess courage, vision, and a bias toward action, and spare me the timidity of mediocre managers posing as leaders. If change and innovation weren’t key contributors to sustainable success, and the enterprise could just run on auto-pilot, you could replace the CEO with a General Manager.