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Management Tools For Leaders: Red Ocean/Blue Ocean Strategy

Rich Gee Group

They present analytical frameworks and tools to foster an organization's ability to systematically create and capture "blue oceans"—unexplored new market areas. With the iPod in 2001 and iPhone in 2007, they didn’t just create a successful product, they created a new category of product. Fight all new players or acquire them.

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The Importance of Testing in an E-marketing Campaign

Women on Business

The same principles apply to e-marketing: before rolling out a campaign to a large audience, test it on a small one. How does their e-marketing supplement their traditional marketing? Create a Benchmark Traditional direct marketing always uses a control piece as the benchmark, generally with an A/B split test.

Marketing 162
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StrategyDriven Enterprises Partners with Xen Wireless to Form StrategyDriven Analytics, a Utility Industry Asset Management Blind Benchmarking Service

Strategy Driven

StrategyDriven Enterprises LLC and Xen Wireless form StrategyDriven Analytics to provide utility industry executives and managers with asset management program benchmarking data supporting operational and investment decisions and fleet and individual plant performance assessments. Online and Outage Work Management. About StrategyDriven.

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The Best Marketing Strategies That Every Startup Should Consider

Strategy Driven

Given this, the one aspect where startups get trumped by big corporations is marketing. Unable to spend as affluently as the big companies, their product/services hardly get any recognition in the vast market. To rise up from this major problem, here are some of the vital marketing strategies that every startup should consider.

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Leadership Self Examination | N2Growth Blog

N2Growth Blog

If you’re looking to benchmark your leadership ability the following self examination will give you a baseline to build from. Want to find out? While this test is not as detailed as more comprehensive assessments, I have nonetheless found it to be fairly thorough. Section IV: Tactics.

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5 Pitfalls of Marketing Waterfalls

Strategy Driven

As data-driven marketers are taking full advantage of collecting, organizing, and analyzing demand management, many are adopting the classic marketing waterfall model from leading experts such as Sirius Decisions. One size fits all’ marketing waterfalls are too rigid. One marketing waterfall view has become a catchall.

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Leadership & Initiative Overload | N2Growth Blog

N2Growth Blog

In fact, if you're reading this text, just stop right now and benchmark your activity against your reflective thoughts – Is what you're doing, in alignment with your true priorities, or have you been sucked down into the weeds? The old "what if I only had 'x' number of hours to work in a week, what would I focus on?"

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