article thumbnail

First Look: Leadership Books for December 2019

Leading Blog

Here's a look at some of the best leadership books to be released in December 2019. The Innovator's Book : Rules for Rebels, Mavericks and Innovators (Concise Advice) by Dr Max Mckeown. Redman was horrifically wounded in Iraq in 2007 when he was shot at close range through the face and arm.

Books 245
article thumbnail

How to Ensure Your Organization’s Digital Transformation Succeeds

Leading Blog

To illustrate the potential impacts, in 2007, Nokia had a little over half the mobile phone market with an operating profit of about $7.8 Subsequently, its market share plummeted by 90 percent. His book, Digital Transformation Success: Achieving Alignment and Delivering Results with the Process Inventory Framework (Apress, Dec.

How To 260
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Management Tools For Leaders: Red Ocean/Blue Ocean Strategy

Rich Gee Group

They present analytical frameworks and tools to foster an organization's ability to systematically create and capture "blue oceans"—unexplored new market areas. With the iPod in 2001 and iPhone in 2007, they didn’t just create a successful product, they created a new category of product. Fight all new players or acquire them.

article thumbnail

The Stock Market with Elliott Wave Labels from 1693 to Present Day Reveals a Bear Market Formation Since 2000

Coaching Tip

Figure 1 shows the stock market''s waves from 1693 to the present. The circled Roman numerals denote waves of Grand Supercycle degree, the largest complete waves for which stock market data exist. Elliott wave forms tell you which stock market advances are part of a true bull market and which are bear market rallies.

article thumbnail

Branding vs. Marketing

Strategy Driven

Many believe that a brand is a function of marketing. Marketers and marketing departments love ‘branding campaigns’ or ‘brand-building programs,’ because they are sexier and more exciting than their less attractive cousin, the product campaign. But a brand is much more than a component of marketing.

Brand 70
article thumbnail

Book Review: Halftime

Lead on Purpose

In his book HALFTIME: Moving from Success to Significance , author Bob Buford explores three stages of life: The first half: On average, the first 40 years of your life. In his book HALFTIME: Moving from Success to Significance , author Bob Buford explores three stages of life: The first half: On average, the first 40 years of your life.

Review 188
article thumbnail

The Importance of Testing in an E-marketing Campaign

Women on Business

The same principles apply to e-marketing: before rolling out a campaign to a large audience, test it on a small one. How does their e-marketing supplement their traditional marketing? Create a Benchmark Traditional direct marketing always uses a control piece as the benchmark, generally with an A/B split test.

Marketing 162