2007 Books Development Marketing 
Leading Blog
DECEMBER 1, 2019
Here's a look at some of the best leadership books to be released in December 2019. The Innovator's Book : Rules for Rebels, Mavericks and Innovators (Concise Advice) by Dr Max Mckeown. Redman was horrifically wounded in Iraq in 2007 when he was shot at close range through the face and arm.
Next Level Blog
DECEMBER 1, 2020
The publication date of this post, December 1, 2020, marks the 20 th anniversary of our leadership development company, The Eblin Group. Making that connection was what led me to write my first book, The Next Level. We’ve been very intentional about and fortunate in developing long-term relationships with our clients.
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Leading Blog
JANUARY 19, 2024
To illustrate the potential impacts, in 2007, Nokia had a little over half the mobile phone market with an operating profit of about $7.8 Its phones were quickly viewed as antiquated and difficult to work with for developers. Subsequently, its market share plummeted by 90 percent. Nokia just couldn’t keep up.
Rich Gee Group
MAY 3, 2022
They present analytical frameworks and tools to foster an organization's ability to systematically create and capture "blue oceans"—unexplored new market areas. History: Red Ocean/Blue Ocean is a strategy developed by W. Clients: You set the customer service benchmarks in your industry — develop comfortable relationships with clients.
Lead Change Blog
MAY 20, 2016
In his book “The Speed of Trust,” Stephen M.R. They offer employees ample opportunities for training and development. Cheryl Bachelder, CEO of Popeyes Louisiana Kitchen, wrote a book called Dare to Serve: How to Drive Superior Results by Serving Others , in which she tells the story of her leadership journey.
Women on Business
JANUARY 17, 2011
The same principles apply to e-marketing: before rolling out a campaign to a large audience, test it on a small one. How does their e-marketing supplement their traditional marketing? Create a Benchmark Traditional direct marketing always uses a control piece as the benchmark, generally with an A/B split test.
Strategy Driven
NOVEMBER 17, 2014
Many believe that a brand is a function of marketing. Marketers and marketing departments love ‘branding campaigns’ or ‘brand-building programs,’ because they are sexier and more exciting than their less attractive cousin, the product campaign. But a brand is much more than a component of marketing.
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