I Got My Strategy from Greenpeace
Harvard Business Review
MARCH 21, 2012
I'm the CEO of Desso , a European company that makes carpets, carpet tiles and synthetic sports surfaces. A group of us bought the company from the Armstrong Group in a buy-out in 2007. But there our story deviates from the norm because our turnaround wasn't based on cost control, financial leverage, or manufacturing efficiencies.
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