I Got My Strategy from Greenpeace
Harvard Business Review
MARCH 21, 2012
A group of us bought the company from the Armstrong Group in a buy-out in 2007. But there our story deviates from the norm because our turnaround wasn't based on cost control, financial leverage, or manufacturing efficiencies. We did that. The yarn is sent back to one of our suppliers to be recycled into new yarn.
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