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Contingency Planning | N2Growth Blog

N2Growth Blog

While this is understandable, it is nonetheless naive, and it constitutes a major flaw in the business logic of most strategic plans. This is so much the case that the most often overlooked aspect of strategic planning is adequately addressing contingencies as part of the planning process.

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Strategizing for Success: Keys for Planning Annual Sales & Marketing Goals, part 1 of 2

Strategy Driven

Each fourth quarter as the New Year approaches, it’s prudent to prepare a profitability plan for the coming year, especially with respect to your sales and marketing endeavors. Here’s how to set yourself up for annual planning success. Successful annual planning requires one key ingredient: your mindset.

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Strategizing for Success: Keys for Planning Annual Sales & Marketing Goals, part 2 of 2

Strategy Driven

A fundamental strategy for annual planning is creating a space for success. How did you do in the area of marketing? How did you do in the area of web marketing? Most people handle their annual financial planning the same way. Copyright 2007-2015 by StrategyDriven Enterprises, LLC. You can only have so many things.

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How to make a business plan and actually stick to it

Strategy Driven

Whether you are a long-term small business owner or just starting in a complex market, then there’s no time like the present to start penning your latest business plan. However, writing a plan and sticking to it are two very different elements. Get your finances in order. Marketing and sales. Marketing and sales.

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The Importance of Testing in an E-marketing Campaign

Women on Business

The same principles apply to e-marketing: before rolling out a campaign to a large audience, test it on a small one. How does their e-marketing supplement their traditional marketing? Create a Benchmark Traditional direct marketing always uses a control piece as the benchmark, generally with an A/B split test.

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Business Model Architecture | N2Growth Blog

N2Growth Blog

Furthermore, a business plan, strategic plan, marketing plan, capital formation plan, exit plan, etc., Business models must be designed with great care at the outset, but they must also be fluid in order to react to changing market conditions and avoid becoming stagnant. are also not business models.

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When to Restructure | N2Growth Blog

N2Growth Blog

What do great CEOs do when the business model, the strategic plan, and the revenue hurdles don’t seem to be in alignment? They don’t sit idly by and watch the business lose market share, suffer margin erosion, see their competitive value propositions vaporize, or watch their brand go into decline. They make changes.