I Got My Strategy from Greenpeace
Harvard Business Review
MARCH 21, 2012
A group of us bought the company from the Armstrong Group in a buy-out in 2007. But there our story deviates from the norm because our turnaround wasn't based on cost control, financial leverage, or manufacturing efficiencies. We did that. In pursuit of this goal, I committed Desso to becoming 100% Cradle-to-Cradle by 2020.
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