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Leadership and Opportunity | N2Growth Blog

N2Growth Blog

Rarely will you come across a static opportunity in the sense that it will stand idle and wait for you to act…Significant opportunities are not only scarce, but they typically operate on the principal of diminishing returns. So much so, that if you don’t think timing is everything - think again.

Blog 394
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GC21: Gamifying Consumerism at Healthcare University | with Clayton Nicholas

Engaging Leader

After honing his expertise in general management, marketing, strategy and sales techniques across healthcare and information technology sectors, Nicholas now leads marketing and public relations functions while helping to drive strategy and […]. To arrange a demo visit their Contact Page or email engage@changehealthcare.com.

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How to Build a Brand | N2Growth Blog

N2Growth Blog

Avoid controversy, maintain a high likeability factor, consistently and proactively engage your customers, be a business of character that engenders trust and confidence with your target market(s), produce a quality product or service at a competitive price point, and provide great customer service.

Brand 271
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The Lost Art of Brevity | N2Growth Blog

N2Growth Blog

Ah, the power of brevity… The good news is that there are two big trends emboldening those of us who prefer brevity over other more irritating forms of communication. The second trend is technology’s recognition of the first trend. First is the time pressure for our attention.

Blog 318
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5 Pitfalls of Marketing Waterfalls

Strategy Driven

As data-driven marketers are taking full advantage of collecting, organizing, and analyzing demand management, many are adopting the classic marketing waterfall model from leading experts such as Sirius Decisions. One size fits all’ marketing waterfalls are too rigid. One marketing waterfall view has become a catchall.

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Customer Experience Management | N2Growth Blog

N2Growth Blog

Most companies can claim an element of success in some aspect of CRM proficiency such as sales force automation, database marketing, development of a knowledgebase, etc., That said, I have rarely witnessed CRM implemented to its full potential.

Blog 272
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The Disconnected Leader | N2Growth Blog

N2Growth Blog

The harsh reality is that great numbers of leaders continue to operate in a vacuum by sequestering themselves away in the corner office and attempting to lead from afar. While many have scoffed at the CBS show &# Undercover Boss, &# I believe it signals a very disturbing trend.

Blog 392