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Management Tools For Leaders: Red Ocean/Blue Ocean Strategy

Rich Gee Group

They present analytical frameworks and tools to foster an organization's ability to systematically create and capture "blue oceans"—unexplored new market areas. McDonald’s is in a fiercely competitive fast-food industry with aggressive discounts, new product variations, and high-profile commercials.

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How to Ensure Your Organization’s Digital Transformation Succeeds

Leading Blog

To illustrate the potential impacts, in 2007, Nokia had a little over half the mobile phone market with an operating profit of about $7.8 Subsequently, its market share plummeted by 90 percent. Nokia just couldn’t keep up. Its phones were quickly viewed as antiquated and difficult to work with for developers.

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Leadership and Product Management

Lead on Purpose

Product managers hold a unique position in the company: they depend on people from other groups, but they do not have managerial authority over those people (in most cases). Therefore, a product manager must earn the trust of people in the organization and influence them to do their jobs effectively and efficiently.

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Three practices of successful product managers

Lead on Purpose

A company’s success is ultimately a roll-up of all products and services selling for a profit. They focus on this marketing campaign or that new technology, and lose track of what’s most important. In most companies product managers have a lot of products and significant responsibilities. Know what works.

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3 Alternative Marketing Strategies

Strategy Driven

Your business might have the best product or service in the market, but if you aren’t retaining customers, or no one knows your name, then your sales won’t increase (and may even drop). Marketing exists in various forms. Merchandising is one of the oldest, and most effective types of marketing. Merchandising.

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Best eCommerce Marketing Tips

Strategy Driven

Whatever your reasoning may be, just know that there are powerful marketing tips that make it more than possible to grow your e-commerce site by leaps and bounds. Create a Powerful Content Marketing Plan. Whether you realize it or not, content marketing is one of the best ways to gain additional exposure for your ecommerce business.

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Finding The Profit In The Food Market

Strategy Driven

The food market is a tricky one. Increase production, lower costs. However, there are certain products that have a lot more value per kilo. Right now, in food production, hops for homebrewing and ginger are two of the biggest niches. Find new markets. Copyright 2007-2018 by StrategyDriven Enterprises, LLC.