2007 Career Marketing Productivity 
Lead on Purpose
DECEMBER 6, 2010
Product managers hold a unique position in the company: they depend on people from other groups, but they do not have managerial authority over those people (in most cases). Therefore, a product manager must earn the trust of people in the organization and influence them to do their jobs effectively and efficiently.
Women on Business
JANUARY 17, 2011
The same principles apply to e-marketing: before rolling out a campaign to a large audience, test it on a small one. How does their e-marketing supplement their traditional marketing? Create a Benchmark Traditional direct marketing always uses a control piece as the benchmark, generally with an A/B split test.
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N2Growth Blog
NOVEMBER 16, 2010
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Strategy Driven
NOVEMBER 21, 2017
While many businesses rely on traditional outbound marketing strategies to find new leads, this can be costly and even ineffective. Inbound marketing has emerged as an attractive complement to traditional advertising strategies. What Is Inbound Marketing? Finding new customers is one of the primary challenges facing businesses.
N2Growth Blog
AUGUST 23, 2010
As we rapidly approach Q4, it is my most sincere hope that you will take pause for a bit of reflective thinking – I would ask that you ponder the following question: “Am I so busy that I’ve lost the ability to be as productive as I need to be?
N2Growth Blog
JANUARY 3, 2011
They don’t sit idly by and watch the business lose market share, suffer margin erosion, see their competitive value propositions vaporize, or watch their brand go into decline. That is the question that many a business is forced to ask at some point during their life cycle. They make changes.
N2Growth Blog
NOVEMBER 19, 2010
I have only raised my voice in the workplace twice during my career and both times I have regretted it tremendously. Resist the temptation to give way to emotional decisioning and you’ll see your career and company soar to new heights of success.
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