In the CEO Afterlife

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This Bud's Not for Me | In the CEO Afterlife

In the CEO Afterlife

This time, InBev, who bought AB in 2008 decided to throw new package graphics at the problem. Budweiser sales have been in a slump for some time. The solution is to change something; usually it’s the advertising or the advertising agency. I think they’re going to be disappointed with the result. Back to those two trivia questions.

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Market(ing) Meltdown: Don't Worry, Be Happy | In the CEO Afterlife

In the CEO Afterlife

The crashes of 1987, 2000 and 2008 experienced recovery. If one can hang in there and hold these companies rather than fleeing the market, the value of their stock will return. If you’re a skeptic, look at the Dow graph from 1985 to last month. There may be some pain in the wait, but time heals the healthy. ” Did you like this?

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Why Great Brands Lose Their Way

In the CEO Afterlife

This company lost $5 billion in 2012 and hasn’t made a profit since 2008. These are the symptoms that have punished fallen stars such as Hostess, Barnes & Noble, Kodak, and Radio Shack. Not so long ago, Sony looked invincible. Panic has set in. Sony is comprised of three main businesses: electronics, entertainment and financial services.

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Is Social Media an Excuse for Brand Positioning Laziness? | In the.

In the CEO Afterlife

I retired from the CEO’s office in 1994 and from strategy and marketing consulting in 2008. by John • September 19, 2011 • Branding , Marketing , Strategy • 2 Comments. Other than a casual Facebook page with a couple of dozen friends, I knew little of social media until I discovered Twitter in February, 2011.

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The Gulf Spill: BP Still Doesn’t Get It

In the CEO Afterlife

The ”Health safety environment” theme contains zero releases since 2008. BP’s official press release page identifies 10 P.R. themes ranging from “Major transactions” to “Corporate results & filings.” At Facebook and Twitter, we have a different story.

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The Tragic Fall from Specialist to Generalist: Starbucks, the Latest.

In the CEO Afterlife

Hammered by Wall Street in 2008, the stock has finally crawled back to its 2006 highs. Last week, legendary brand positioning expert Al Ries weighed in on Starbucks reported desire to move away from its powerful ‘specialist’ strategy. Al thinks the stock market is pressuring the company for more top-line growth.

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