This Bud's Not for Me | In the CEO Afterlife
In the CEO Afterlife
NOVEMBER 7, 2011
This time, InBev, who bought AB in 2008 decided to throw new package graphics at the problem. Budweiser sales have been in a slump for some time. The solution is to change something; usually it’s the advertising or the advertising agency. I think they’re going to be disappointed with the result. Back to those two trivia questions.
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