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The Importance of Testing in an E-marketing Campaign

Women on Business

The same principles apply to e-marketing: before rolling out a campaign to a large audience, test it on a small one. How does their e-marketing supplement their traditional marketing? Create a Benchmark Traditional direct marketing always uses a control piece as the benchmark, generally with an A/B split test.

Marketing 162
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Two Books to Better Organizational Results

Kevin Eikenberry

Acting Up Brings Everyone Down: The Impacts of Childish Behavior in the Workplace by Nick McCormick I hesitate to call this book cute, even though it is, because calling it that would mask its value. The whole book can be read in a very short time (only about 90 easy reading pages), but the lessons will last far longer.

Books 185
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Six of My Favorite Books of the Year

Kevin Eikenberry

Consulting Speaking Training Products KevinEikenberry.com About Blog Home Blogs I Like Leadership Learning Subscribe Six of My Favorite Books of the Year by Kevin Eikenberry on December 27, 2010 in Leadership , Learning , Reading As long time newsletter readers know I read a lot. Of all the books I read this year, these six stand out.

Books 177
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Leadership Strategies: Are You a Davos Woman?

Women on Business

1 Comments 1 Women Entrepreneurs January 18th, 2011 at 5:42 pm Thanks for this post. By Sylvia Lafair Picture yourself in Davos Switzerland at the annual gathering of the world’s rich and powerful. It really drives me to continue to work and grow and be one of the women that can be heard.

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Best Leadership Blogs 2010 | N2Growth Blog

N2Growth Blog

Home About Overview News Careers Contact Blog Services Branding/Identity Executive Search Leadership Development Overview CEO Coaching Executive Peer Groups Strategic Growth Consulting Innovation Management Personal Branding Reputation Management Social Media Consulting Pro Bono Services Clients Intermidiaries Downloads Blog Contactus N2growth Home (..)

Blog 366
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A Guilty Conscience = A Great Hire??? :: Women on Business

Women on Business

By Maribeth Kuzmeski Are you looking to add new individuals to your team in 2011? Studies show that hiring guilt-prone employees is smart business! Believe it? Behind Every Great Idea Lurks Many Critics Waiting to Make It a Bad One Post by Tanya Goodwin-Maslach, contributing Women On Business writer You.

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Health, Wellness, and a Giveaway to WomenonBusiness Readers

Women on Business

20 Best Marketing and Social Media Blogs by Women from Forbes Includes WomenOnBusiness.com Forbes.com published a list of the top 20 marketing and. Summer Giveaway from Women on Business Thanks to CSN for offering another giveaway to WomenonBusiness.com readers.