How This Lingerie Store Boosted its Bottom Line, Despite the Downturn
Harvard Business Review
OCTOBER 3, 2012
In order to educate men on how to shop for lingerie and to increase their comfort with the process, Journelle holds scotch tastings for men at their Union Square store. From the first quarter of 2007 to 2008 bankruptcy filings for small businesses grew 33%. From first quarter 2008 to 2009, bankruptcy filings leapt by 75%.
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