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Contingency Planning | N2Growth Blog

N2Growth Blog

While this is understandable, it is nonetheless naive, and it constitutes a major flaw in the business logic of most strategic plans. This is so much the case that the most often overlooked aspect of strategic planning is adequately addressing contingencies as part of the planning process.

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The Importance of Testing in an E-marketing Campaign

Women on Business

The same principles apply to e-marketing: before rolling out a campaign to a large audience, test it on a small one. How does their e-marketing supplement their traditional marketing? Create a Benchmark Traditional direct marketing always uses a control piece as the benchmark, generally with an A/B split test.

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Better to Give than to be Grateful :: Women on Business

Women on Business

So, in keeping in this spirit and following those much wiser than me, I offer to you today a holiday gift that I hope will help with your marketing in 2011. It is a tool that allows you to keep all of your marketing activities organized so you can implement systematically. Has Email Marketing Become Obsolete?

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Business Model Architecture | N2Growth Blog

N2Growth Blog

Furthermore, a business plan, strategic plan, marketing plan, capital formation plan, exit plan, etc., Business models must be designed with great care at the outset, but they must also be fluid in order to react to changing market conditions and avoid becoming stagnant. are also not business models.

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Five Mistakes We Make at Networking Events

Women on Business

Marketing – It’s Simple! Jody Gabourie, the recently retired Canadian “Marketing Plan Queen”, knew. Effective business networking skills are essential to meeting other individuals. Power Up Your Networking With 3 Key Strategies By now you’ve gotten the message that networking is a.

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When to Restructure | N2Growth Blog

N2Growth Blog

What do great CEOs do when the business model, the strategic plan, and the revenue hurdles don’t seem to be in alignment? They don’t sit idly by and watch the business lose market share, suffer margin erosion, see their competitive value propositions vaporize, or watch their brand go into decline. They make changes.

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Holiday Parties Are a Great Time to … Network your way into a New.

Women on Business

By Maribeth Kuzmeski Think like an introvert—if you have to go, have a plan. But instead of succumbing to your clammy hands and being a wallflower all night, formulate a plan of action ahead of time that will help you make the most of every event. So, to think like an introvert who is engaging, you must have a plan of action.