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Glamorous Celebrity Deaths and Minimal Taxes in 2010 :: Women on.

Women on Business

However, since the new tax changes are only in effect from January 1, 2010 until December 31, 2012, we may face another estate tax controversy down the road. So at least in the short term, we have a solution to the estate tax dilemma.

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The Future of Business Is Social: Seven Principles That Lead to.

Strategy Driven

Social Nation : How to Harness the Power of Social Media to Attract Customers, Motivate Employees, and Grow Your Business by Barry Libert It’s time to join Social Nation and prosper! And these days, there’s no better way to do that than through social media – in essence, by building your company’s own Social Nation.

Media 67
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What Does Your Brand Sound Like?

Harvard Business Review

With of our increasingly audio-enabled media environment , the strategic use of sound can play an important role in positively differentiating a product or service, enhancing recall, creating preference, building trust, and even increasing sales. SNCF’s Audio Logo, 2008. SNCF’s Audio Logo, 2012. SNCF Audio DNA, 2005.

Brand 10
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Why Great Brands Lose Their Way

In the CEO Afterlife

They endorse a whack of dough into media and they continue to extend brand names into other categories, but they are falling short in spearheading brand equity growth. This company lost $5 billion in 2012 and hasn’t made a profit since 2008. The hemorrhaging is in electronics, and in late 2012, they shelled out $1.8

Brand 260
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In China, Go for Broke or Accept that Less Is More

Harvard Business Review

In the aftermath of the US financial crisis in 2008, companies from North America and Europe rushed into China, seeking to grow both sales and profits. One option is for multinational companies to go flat out for market leadership in China; that is, try to be either No. Go for Broke. 2 in the market.

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An Unlikely Partnership: When HR and Marketing Join Forces

Harvard Business Review

But the pervasive influence of social media on the work world demands change in the way employers motivate and communicate with talent. Then we worked closely to define an employer brand rooted in the voice of Lincoln employees and connected to Lincoln leadership's vision for the organization.

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Niall Ferguson and the Rage Against the Thought-Leader Machine

Harvard Business Review

trillion over the 2012-22 period. These are all leading members of a rising digital media elite, closely connected via social media, who are pretty sure their peers and readers would never let them get away with nonsense like that. Which is where my thought leader idea comes in.