Remove 2008 Remove 2012 Remove Marketing Remove Media
article thumbnail

Glamorous Celebrity Deaths and Minimal Taxes in 2010 :: Women on.

Women on Business

This is a change from the 2010 law which based taxation of inherited assets on their original cost basis, instead of their current fair market value. However, since the new tax changes are only in effect from January 1, 2010 until December 31, 2012, we may face another estate tax controversy down the road. The Bush law did allow a $1.3

article thumbnail

The Future of Business Is Social: Seven Principles That Lead to.

Strategy Driven

Social Nation : How to Harness the Power of Social Media to Attract Customers, Motivate Employees, and Grow Your Business by Barry Libert It’s time to join Social Nation and prosper! And these days, there’s no better way to do that than through social media – in essence, by building your company’s own Social Nation.

Media 67
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

An Unlikely Partnership: When HR and Marketing Join Forces

Harvard Business Review

But the pervasive influence of social media on the work world demands change in the way employers motivate and communicate with talent. We've seen success with a novel approach to talent engagement: an integrated HR-Marketing strategy that teams Marketing's brand messaging savvy with HR's internal perspective and expertise.

article thumbnail

Why Great Brands Lose Their Way

In the CEO Afterlife

Never in the history of marketing has there been so much talk about branding. The conversation in the world of branding is well beyond product and service brand discussion by marketers and ad agencies. With the exception of niche, specialty, and some consumer technology markets, I see less and less of this in big business.

Brand 260
article thumbnail

What Does Your Brand Sound Like?

Harvard Business Review

To gain advantage on this leveled playing field, there’s one powerful branding tool that has been generally overlooked — or perhaps undervalued — by most marketers: sound. Then in 2008, to emphasize its eco-mobility , the instrumentation became more natural and acoustic. SNCF’s Audio Logo, 2008.

Brand 10
article thumbnail

Does Original Content Help Streaming Services Attract More Subscribers?

Harvard Business Review

As recently as 2012, over 90% of U.S. But the market is in turmoil , despite attempts to suggest it’s business as usual , because that proportion has dropped in recent years. Netflix and Hulu began offering streaming video services in 2007 and 2008, respectively. Pay TV has over $100 billion in revenue in the U.S.

article thumbnail

In China, Go for Broke or Accept that Less Is More

Harvard Business Review

In the aftermath of the US financial crisis in 2008, companies from North America and Europe rushed into China, seeking to grow both sales and profits. Despite entering the world’s largest personal care products market in 1996, Revlon was able to generate just 2% of sales from China 17 years later. 2 in the market.