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The Importance of Testing in an E-marketing Campaign

Women on Business

There’s no such thing as too much tracking or analysis: those numbers are a goldmine of knowledge. Look at the number of prospects who buy (or become clients) from each email or campaign. How do their average orders vary? Is the sales cycle longer or shorter with different emails?

Marketing 162
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Building Your Brand “Buddy the Elf” Style – Part 1 :: Women on.

Women on Business

That means he’s open and eager to serve. How often does your company go the extra mile? Do you make it easy for your customer to do business with you?

Brand 215
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Great Leaders Make Decisions | N2Growth Blog

N2Growth Blog

If you suffer from analysis paralysis, procrastination, timidity, a lack of courage or confidence, being indecisive, or being in over your head, there is trouble looming. I am always so refreshed by the centrality of ethics, doing the right thing, and people as capital – in your work! Great insights Susan.

Blog 387
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Leadership & Political Correctness | N2Growth Blog

N2Growth Blog

I don’t know about you, but it’s almost as if we have raised a generation of leaders who feel they have a moral and ethical obligation to be politically correct – WRONG. Thanks for the great analysis and the context within which it was framed. How sad is this? Are these extreme statements? Thank for your comment.

Politics 375
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Relational Leadership and Employee Retention – A Match, part 2.

Strategy Driven

This book will explore how our institutional leaders can make claim once again to ethical, fair, and purposeful practices that underscore the value of human beings as the linchpins of our society. You will learn how to put the attributes in play for yourself in your own leadership situation. New hires must reflect the company’s core beliefs.

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The Political Case Against Out-Sized Executive Pay

Harvard Business Review

As in 2008-2009 when excessive pay was seen as linked to excess risk-taking, the issue — and the broader role of business in society — is under heightened scrutiny and needs to be addressed by the business community. customer satisfaction, risk audits, adherence to company ethics).

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The Tempting of Rajat Gupta

Harvard Business Review

This Yiddish term, indispensable in the analysis of many business interactions, means variously a person who gets things done, a big shot, a schemer, and someone with a lot of plans. The temptation to be a big "macher." You can still find many an alum of McKinsey (or Bain & Co., And why shouldn't I be? And what risks did he run?