Skip Prichard

JULY 15, 2019

Bringing a new prescription drug to market, for example, now costs nearly $2.6 Even a simpler product like the SpinBrush, which entered the market priced at $5 each, required an upfront investment of $1.5 As a result, Fitbit held 68 percent market share through 2013 versus 19 percent for Jawbone and just 10 percent for Nike.

How To 76

How To Middle Management Innovation Technology 76

Harvard Business Review

OCTOBER 4, 2016

In a previous piece I discussed why some AR apps are destined to be forgotten as gimmicks, and what mistakes marketers should avoid when trying to deploy them. The first commercial AR application appeared in 2008. The application was one of the first marketing campaigns that allowed interaction with a digital model in real time.

Tourism 8

Tourism Technology Content Fashion 8

Harvard Business Review

JULY 7, 2015

Innovation tourism: it’s a thing. Typically, tourism involves guided tours, pitch events, conferences with lots of panels, and well-planned visits to companies, universities, and government agencies tasked with increasing entrepreneurship and innovation. in the proportional size of its mid-market business sector.

Innovation 8

Innovation Planning Tourism Venture Capitalist 8