Harvard Business Review
DECEMBER 12, 2012
Capital markets are fragmenting and while merchandise trade recovered strongly since 2009, the intensity of services trade has remained stagnant. Despite the evidence, Global Trade Alert reports that three times more discriminatory, than liberalizing or transparency-enhancing, trade policy measures have been implemented since November 2008.
Harvard Business Review
OCTOBER 4, 2016
In a previous piece I discussed why some AR apps are destined to be forgotten as gimmicks, and what mistakes marketers should avoid when trying to deploy them. The first commercial AR application appeared in 2008. The application was one of the first marketing campaigns that allowed interaction with a digital model in real time.
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Harvard Business Review
MARCH 13, 2012
And North Dakota's economy is thriving: it has one of the lowest unemployment figures in the nation; and the real estate prices have been going up since the 2008 financial crisis. And of course that's true — but the commodities market has been booming only in recent years, and the bank's track record is long and impressive.
Harvard Business Review
OCTOBER 20, 2015
Marketers have long known that stories capture consumers’ attention and they commonly weave storytelling into their marketing messages. Since its refurbishment in 2008, for example, The Heineken Experience in Amsterdam has become one of the city’s top attractions. The New Tools of Marketing. Consumers opt in.
Harvard Business Review
AUGUST 17, 2015
There was a spike in the 2000s when Venezuela began to provide petroleum at deeply discounted market prices, and that peaked just before the 2008-09 financial crisis. It is probably the best, most well-trained workforce at the cheapest labor-market price that any international investor could find anywhere in the world.
Harvard Business Review
JULY 27, 2011
For the 2008 Games, China built a spectacle of unmatchable scale , with a budget of some $80 billion. This is not even a marketing partnership. million cost of the tower has been covered by the Mittal Family, with a small subsidy from the London Authority looking to drive tourism post-Games.
In the CEO Afterlife
APRIL 26, 2012
More recently, the BP-sponsored Gulf Coast tourism TV campaign has implied that everything is back to normal. The ”Health safety environment” theme contains zero releases since 2008. No doubt, substantial reparative progress has been made. But does the latest ad make you feel any better about the offender?
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