Why CEOs Should Watch the Royal Wedding
Harvard Business Review
APRIL 25, 2011
costofweddings.com estimates that the average couple spends $24,000 per wedding, probably an underestimate once one adds up a year's worth of planning for apparel, beauty treatments (including weight loss), officiants and music, venues and catering, and numerous other services. Brilliant brand management is multi-media and cause-related.
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