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Advice for Marketing Executives During Tough Times

Marshall Goldsmith

During hard times companies often cut back on marketing budgets. Set aside time to learn the ins and outs of your businesses - for example: revenue drivers, influences on profitability, corporate vision, and budget. In 2009 Marshall's friend the late CK Prahalad was ranked #1 and Marshall was ranked #14. Life is good.

Advice 107
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Had a Tough Year? Make Peace and Move On

Marshall Goldsmith

Now I am facing budget cutbacks, getting no bonus, reducing my staff, and being expected to contribute more. In 2009 Marshall's friend the late CK Prahalad was ranked #1 and Marshall was ranked #14. To participate in the 2011 Thinkers 50, visit [link]. This really makes me angry! Any suggestions? Life is good.

Prahalad 120