Advice for Marketing Executives During Tough Times
Marshall Goldsmith
AUGUST 15, 2011
During hard times companies often cut back on marketing budgets. Set aside time to learn the ins and outs of your businesses - for example: revenue drivers, influences on profitability, corporate vision, and budget. In 2009 Marshall's friend the late CK Prahalad was ranked #1 and Marshall was ranked #14. Life is good.
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