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What’s the Endgame for Social Media?

Harvard Business Review

When my co-founder Steve and I originally pitched Hearsay Social to venture capital firms in Silicon Valley in 2009, many passed because they thought Facebook, Twitter, and LinkedIn were passing fads headed for the same fate as MySpace and Friendster. the few marketers who manage corporate social media accounts) to mobilizing the many (i.e.,

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Corporations Weren’t Designed to Run on Code

Harvard Business Review

Corporations have been great at extracting money from all corners of the world, but they don’t really have great ways of spending or investing it. In 2009, a study initiated by economic futurists at Deloitte’s Center for the Edge dubbed this “the Big Shift.” The cash does nothing but collect. Insight Center.