What’s the Endgame for Social Media?
Harvard Business Review
JANUARY 9, 2014
When my co-founder Steve and I originally pitched Hearsay Social to venture capital firms in Silicon Valley in 2009, many passed because they thought Facebook, Twitter, and LinkedIn were passing fads headed for the same fate as MySpace and Friendster. the few marketers who manage corporate social media accounts) to mobilizing the many (i.e.,
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