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What’s the Endgame for Social Media?

Harvard Business Review

When my co-founder Steve and I originally pitched Hearsay Social to venture capital firms in Silicon Valley in 2009, many passed because they thought Facebook, Twitter, and LinkedIn were passing fads headed for the same fate as MySpace and Friendster. the few marketers who manage corporate social media accounts) to mobilizing the many (i.e.,

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Citigroup: A Symbol of Board Resurgence?

Harvard Business Review

Are boards of directors now more than in the past focusing on their fundamental task — critically evaluating the leadership and the management of the CEO? Are they now much less hesitant to force changes at the top of the corporation due to performance on fundamentals, not just scandal or stock price variation?

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The Faustian Bargain of Online Services

Harvard Business Review

In November 2009 I took leave from my academic position to serve as the Secretary General for Information Systems at the Greek Ministry of Finance. The platform the perpetrator used to read my email was a cloud-based email provider corporate account. Online marketing Social media Technology'

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Corporations Weren’t Designed to Run on Code

Harvard Business Review

Corporations have been great at extracting money from all corners of the world, but they don’t really have great ways of spending or investing it. In 2009, a study initiated by economic futurists at Deloitte’s Center for the Edge dubbed this “the Big Shift.” The cash does nothing but collect. Insight Center.