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What’s the Endgame for Social Media?

Harvard Business Review

When my co-founder Steve and I originally pitched Hearsay Social to venture capital firms in Silicon Valley in 2009, many passed because they thought Facebook, Twitter, and LinkedIn were passing fads headed for the same fate as MySpace and Friendster. the few marketers who manage corporate social media accounts) to mobilizing the many (i.e.,

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The Faustian Bargain of Online Services

Harvard Business Review

Yet the complexity of cloud-based technology also helped me catch the perpetrator. In November 2009 I took leave from my academic position to serve as the Secretary General for Information Systems at the Greek Ministry of Finance. The platform the perpetrator used to read my email was a cloud-based email provider corporate account.

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Corporations Weren’t Designed to Run on Code

Harvard Business Review

The economy we’re operating in today may have been built to serve corporations, but not many corporations are doing well in the digital environment. Neither digital technology nor the corporation itself is necessarily to blame for the current predicament. The cash does nothing but collect. Insight Center.