2009 Execution Management Marketing 
Lead Change Blog
NOVEMBER 1, 2017
Alan has spent his learning budget on books about agile development and software team management. Many of the recipients of Accredible certificates are working to improve themselves, whether its “high stakes” like pursuing a medical certification, or modernizing an existing skill set, like digital marketing. It’s all important.
Lead on Purpose
DECEMBER 6, 2010
Product managers hold a unique position in the company: they depend on people from other groups, but they do not have managerial authority over those people (in most cases). Therefore, a product manager must earn the trust of people in the organization and influence them to do their jobs effectively and efficiently.
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N2Growth Blog
OCTOBER 1, 2010
In today’s post I’ll deal with a skill set that all successful CEOs excel at…managing board relations. What’s interesting to me is that of all the constituencies that CEOs must deal with, the relationship with a board of directors is among the easiest to manage.
Lead on Purpose
NOVEMBER 30, 2010
They focus on this marketing campaign or that new technology, and lose track of what’s most important. In most companies product managers have a lot of products and significant responsibilities. A company’s success is ultimately a roll-up of all products and services selling for a profit.
Kevin Eikenberry
NOVEMBER 1, 2010
There are two important things you should know about this book right away: This book is written by a good writer who has been an executive in a Fortune 500 company; so, it is not only well written, but it’s readable and practical. Called the Situation Solutions Guide, it is like having an executive coach always at your side.
N2Growth Blog
MARCH 23, 2010
Most companies can claim an element of success in some aspect of CRM proficiency such as sales force automation, database marketing, development of a knowledgebase, etc., As most of you know I am a huge fan of well conceived CRM initiatives. That said, I have rarely witnessed CRM implemented to its full potential.
Women on Business
JANUARY 17, 2011
The same principles apply to e-marketing: before rolling out a campaign to a large audience, test it on a small one. How does their e-marketing supplement their traditional marketing? Create a Benchmark Traditional direct marketing always uses a control piece as the benchmark, generally with an A/B split test.
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