2009, Finance, Marketing and Mass Marketing

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2009

Finance

Marketing

Mass Marketing

Henry Ford, Innovation, and That "Faster Horse" Quote

Harvard Business Review

AUGUST 29, 2011

Instead, his initial advantage came from his creation of a virtuous circle that underpinned his vision for the first durable mass-market automobile. It was better cars, with better financing options. But in doing so, Henry Ford froze the design of the Model T. Used car trade-ins. Closed car models. Annual model changes.

Innovation

Innovation Mass Marketing Price Market Segmentation

Why Social Marketing Is So Hard

Harvard Business Review

MARCH 8, 2012

But despite this outpouring of expertise, many organizations still find marketing in the social era ridiculously hard to do well, if at all. Perhaps marketing in the social era is that kind of problem. The funnel is a favorite of marketers because it is linear, uni-directional, and transaction-centric.

Marketing

Marketing Brand Mass Marketing Metrics

Leadership Digital

Henry Ford, Innovation, and That "Faster Horse" Quote

Why Social Marketing Is So Hard

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