Harvard Business Review

OCTOBER 2, 2014

Meyer writes: So far, Apple has been a company focused on the mainstream, on the mass consumer, in an era where the most reliable profits could be found in the luxury market. To understand the cost of Apple products that we associate with mass market success, we mapped the U.S. Apple Customers Marketing'

Mass Marketing 12

Mass Marketing Marketing Brand Meyer 12

Harvard Business Review

OCTOBER 19, 2016

A few of many examples include PepsiCo’s 2006 acquisition of Izze, an all-natural, no-preservatives-added fruit soda; Unilever’s 2009 acquisition of salon haircare brand Bed Head; and Kashi’s acquisition of snack brand Pure Organic earlier this year. One response by established brands has been to acquire smaller companies.

Mass Marketing 8

Mass Marketing Marketing Price Brand 8

CO2

JANUARY 2, 2011

His book Just Ask Leadership - Why Great Managers Always Ask The Right Questions (McGraw Hill 2009). These are: Customer Segments – An organization serves one or several customer segments.

Business Model 141

Business Model Executive Coaching Execution Blog 141

Harvard Business Review

AUGUST 29, 2011

Instead, his initial advantage came from his creation of a virtuous circle that underpinned his vision for the first durable mass-market automobile. But in doing so, Henry Ford froze the design of the Model T. Used car trade-ins. Closed car models. Annual model changes. It was clear what people wanted, and it wasn't faster horses.

Innovation 16

Innovation Mass Marketing Price Market Segmentation 16

Harvard Business Review

DECEMBER 7, 2011

In Seattle, Yelp was carrying more than 60,000 reviews covering 70% of the city's restaurants by the end of 2009. Review sites allow consumers to tap into a vast pool of formerly private knowledge, and that knowledge is beginning to undermine the traditional advantages of mass-market branding and advertising.

Retail 14

Retail Mass Marketing Comparison Advertising 14

Harvard Business Review

APRIL 12, 2013

He approved marketing campaigns that told loyal Penney''s shoppers that "you deserve to look better," basically telling them that they looked less than glamorous wearing the brand they had trusted and been comfortable with for years. Indeed, in 2009, reporters at Businessweek admiringly observed that J.C. He was arrogant.

Class 8

Class Mass Marketing Retail Merchandising 8

Harvard Business Review

FEBRUARY 14, 2012

Both are comments I got about my book, back in 2009, about setting direction, collaboratively. It's not to create more jargon, it's to emphasize a point: that social is more than the stuff the marketing team deals with. Mass markets were a convenient fiction created by mass media. How does this work?

Banking 16

Banking Business Model Supply Chain Mass Marketing 16