Harvard Business Review

OCTOBER 2, 2014

It’s easy to make a case that Apple is now positioning itself to become more of a provider of luxury-level technology. Meyer writes: So far, Apple has been a company focused on the mainstream, on the mass consumer, in an era where the most reliable profits could be found in the luxury market. But is that really right?

Mass Marketing 9

Mass Marketing Marketing Brand Meyer 9

Harvard Business Review

OCTOBER 19, 2016

For example, Gillette has successfully encouraged consumers to trade up again and again by continually introducing razors with the latest and greatest shaving technology. For example, Breyers, the ice cream brand, recognized that the gelato market was booming, but that super-premium gelatos were selling for 2.5

Mass Marketing 8

Mass Marketing Marketing Price Brand 8

CO2

JANUARY 2, 2011

His book Just Ask Leadership - Why Great Managers Always Ask The Right Questions (McGraw Hill 2009). Technology and its role in travel 2.0 These are: Customer Segments – An organization serves one or several customer segments. Pulse Meme Feed What Is Your Brand Against?

Business Model 141

Business Model Executive Coaching Execution Blog 141

Harvard Business Review

DECEMBER 7, 2011

It makes sense that this technology would help independents gain business — and new data shows that for restaurants, at least, the intuition is correct. In Seattle, Yelp was carrying more than 60,000 reviews covering 70% of the city's restaurants by the end of 2009. It gets some 60 million unique visitors per month.

Retail 13

Retail Mass Marketing Comparison Advertising 13

Harvard Business Review

DECEMBER 19, 2011

For mass market retailers who understand this and react quickly, this upheaval is survivable. With the demise of Circuit City in 2009, one would have reckoned that Best Buy's best days were ahead. Online retailers, meanwhile, are exploiting their distinct advantages over physical stores.

ROIC 11

ROIC Retail Mass Marketing Price 11

Harvard Business Review

FEBRUARY 14, 2012

Both are comments I got about my book, back in 2009, about setting direction, collaboratively. It's not to create more jargon, it's to emphasize a point: that social is more than the stuff the marketing team deals with. Mass markets were a convenient fiction created by mass media. How does this work?

Banking 15

Banking Business Model Supply Chain Mass Marketing 15