2009 Market Segmentation Marketing Mass Marketing 
CO2
JANUARY 2, 2011
These are: Customer Segments – An organization serves one or several customer segments. His book Just Ask Leadership - Why Great Managers Always Ask The Right Questions (McGraw Hill 2009).
Harvard Business Review
AUGUST 29, 2011
Instead, his initial advantage came from his creation of a virtuous circle that underpinned his vision for the first durable mass-market automobile. But in doing so, Henry Ford froze the design of the Model T. Used car trade-ins. Closed car models. Annual model changes. It was clear what people wanted, and it wasn't faster horses.
Expert insights. Personalized for you.
141 
Let's personalize your content