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Business Model Generation : Blog | Executive Coaching | CO2 Partners

CO2

These are: Customer Segments – An organization serves one or several customer segments. His book Just Ask Leadership - Why Great Managers Always Ask The Right Questions (McGraw Hill 2009).

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Reverse Innovation in Tech Startups: The Story of Capillary Technologies

Harvard Business Review

At its core, reverse innovation describes solutions adopted first in poorer, emerging nations that subsequently—and disruptively—find a market in richer, developed nations. In 2009, two bright, young entrepreneurs in India saw a key pain point with local retailers, who had no ability to engage with their existing customers.

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Why Google Fiber Is High-Speed Internet’s Most Successful Failure

Harvard Business Review

Google Fiber, as the effort was named, entered the access market intending to prove the business case for ultra-high-speed internet. In the Big Bang Disruption model, where innovations take off suddenly when markets are ready for them, Google Fiber could be seen as a failed early market experiment in gigabit internet access.

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Henry Ford, Innovation, and That "Faster Horse" Quote

Harvard Business Review

Instead, his initial advantage came from his creation of a virtuous circle that underpinned his vision for the first durable mass-market automobile. But in doing so, Henry Ford froze the design of the Model T. Used car trade-ins. Closed car models. Annual model changes. It was clear what people wanted, and it wasn't faster horses.

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Navigating the Dozens of Different Strategy Options

Harvard Business Review

In a visionary setting, firms win by being the first to create a new market or to disrupt an existing one. Though the environment may look uncertain to others, visionary leaders see a clear opportunity for the creation of a new market segment or the disruption of an existing one, and they act to realize this possibility.