Harvard Business Review

OCTOBER 2, 2014

To understand the cost of Apple products that we associate with mass market success, we mapped the U.S. In fact, going back as far as 2009, watchers have documented how Apple has struggled to reach mass markets, like India’s. But is that really right? Income data is from the U.S.

Mass Marketing 12

Mass Marketing Marketing Brand Meyer 12

Harvard Business Review

OCTOBER 19, 2016

A few of many examples include PepsiCo’s 2006 acquisition of Izze, an all-natural, no-preservatives-added fruit soda; Unilever’s 2009 acquisition of salon haircare brand Bed Head; and Kashi’s acquisition of snack brand Pure Organic earlier this year. One response by established brands has been to acquire smaller companies.

Mass Marketing 8

Mass Marketing Marketing Price Brand 8

CO2

JANUARY 2, 2011

His book Just Ask Leadership - Why Great Managers Always Ask The Right Questions (McGraw Hill 2009). They look at 9 Building Blocks that form the business canvas. These are: Customer Segments – An organization serves one or several customer segments.

Business Model 141

Business Model Executive Coaching Execution Blog 141

Harvard Business Review

DECEMBER 7, 2011

In Seattle, Yelp was carrying more than 60,000 reviews covering 70% of the city's restaurants by the end of 2009. Review sites allow consumers to tap into a vast pool of formerly private knowledge, and that knowledge is beginning to undermine the traditional advantages of mass-market branding and advertising.

Retail 14

Retail Mass Marketing Comparison Advertising 14

Harvard Business Review

APRIL 12, 2013

There''s one big reason JCP would never be "Bloomingdale''s for the mass market," as Johnson wanted it to be, and that''s because the mass market is gone. Indeed, in 2009, reporters at Businessweek admiringly observed that J.C. Penney''s sudden swoon that not enough commentators are picking up on.

Class 8

Class Mass Marketing Retail Merchandising 8

Harvard Business Review

AUGUST 29, 2011

Instead, his initial advantage came from his creation of a virtuous circle that underpinned his vision for the first durable mass-market automobile. Henry Ford's genius lay not in inventing the assembly line, interchangeable parts, or the automobile (he didn't invent any of them). They should also feel free to ignore customers' inputs.

Innovation 16

Innovation Mass Marketing Price Market Segmentation 16

Harvard Business Review

DECEMBER 19, 2011

For mass market retailers who understand this and react quickly, this upheaval is survivable. With the demise of Circuit City in 2009, one would have reckoned that Best Buy's best days were ahead. Online retailers, meanwhile, are exploiting their distinct advantages over physical stores.

ROIC 12

ROIC Retail Mass Marketing Price 12