Harvard Business Review

OCTOBER 19, 2016

Persuading consumers to pay more for a product by introducing some kind of “premium” element into it has always been a challenging task—but it was one that big, established brands had managed with a reasonable amount of success until recent years. One response by established brands has been to acquire smaller companies.

Mass Marketing 8

Mass Marketing Marketing Price Brand 8

CO2

JANUARY 2, 2011

Process : This business model design has 5 phases; Mobilize, Understand, Design, Implement and Manage. Gary Cohen grew the company from two people to 2,200 employees Currently, he is Managing Partner of CO2 Partners, LCC, operating as an executive coach and consultant. This final chapter puts it all together.

Business Model 141

Business Model Executive Coaching Execution Blog 141

Harvard Business Review

APRIL 12, 2013

He approved marketing campaigns that told loyal Penney''s shoppers that "you deserve to look better," basically telling them that they looked less than glamorous wearing the brand they had trusted and been comfortable with for years. Indeed, in 2009, reporters at Businessweek admiringly observed that J.C. He was arrogant.

Class 8

Class Mass Marketing Retail Merchandising 8

Harvard Business Review

FEBRUARY 14, 2012

Both are comments I got about my book, back in 2009, about setting direction, collaboratively. It's not to create more jargon, it's to emphasize a point: that social is more than the stuff the marketing team deals with. Mass markets were a convenient fiction created by mass media. How does this work?

Banking 15

Banking Business Model Supply Chain Mass Marketing 15

Harvard Business Review

MARCH 8, 2012

But despite this outpouring of expertise, many organizations still find marketing in the social era ridiculously hard to do well, if at all. Perhaps marketing in the social era is that kind of problem. The funnel is a favorite of marketers because it is linear, uni-directional, and transaction-centric.

Marketing 15

Marketing Brand Mass Marketing Metrics 15