2009 Human Resources Marketing Team 
Women on Business
JANUARY 17, 2011
The same principles apply to e-marketing: before rolling out a campaign to a large audience, test it on a small one. How does their e-marketing supplement their traditional marketing? Create a Benchmark Traditional direct marketing always uses a control piece as the benchmark, generally with an A/B split test.
Women on Business
JANUARY 9, 2011
You find yourself in a situation where you are the strongest player assigned to the team. How can you maintain the integrity of the team and affect the outcome for the positive? How can you maintain the integrity of the team and affect the outcome for the positive? Value the team more than the outcome. Now what to do?
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Women on Business
NOVEMBER 22, 2010
Facebook, Twitter, Linkedin are seeing huge surges in registration, as businesses realise this is where they need to be to compete in today’s market. So what are the main differences between standard marketing / advertising, and online Social Media? Our old ways of advertising were all very one way.
Leading Blog
JANUARY 5, 2015
During most of the 20th century Kodak held a dominant position in photographic film, and in 1976, had an 89% market share of photographic film sales in the United States. I can’t help but wonder: If Kodak had paid attention to its aging workforce trend, would the company have maintained market share and avoided bankruptcy?
Women on Business
DECEMBER 7, 2010
20 Best Marketing and Social Media Blogs by Women from Forbes Includes WomenOnBusiness.com Forbes.com published a list of the top 20 marketing and. Summer Giveaway from Women on Business Thanks to CSN for offering another giveaway to WomenonBusiness.com readers.
Women on Business
NOVEMBER 30, 2010
By Sylvia Lafair Now that the old model of command and control is out the window and team collaboration is the norm what has really changed when things go wrong? I have been watching the teams I consult with to see if there is a better level of accountability than in the past. I love to teach teams to “ practice safe stress ”.
Women on Business
DECEMBER 28, 2010
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