Filing for a Patent Versus Keeping Your Invention a Trade Secret
Harvard Business Review
NOVEMBER 21, 2013
Wyeth, a pharmaceutical acquired by Pfizer in 2009, was the sole supplier of Premarin. Why do some companies choose to patent their innovation while others choose to hide it? Insiders know it as Merchandise 7X. This change may further tip the balance for more reliance on secrecy for certain innovations.
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