Filing for a Patent Versus Keeping Your Invention a Trade Secret
Harvard Business Review
NOVEMBER 21, 2013
Wyeth, a pharmaceutical acquired by Pfizer in 2009, was the sole supplier of Premarin. Insiders know it as Merchandise 7X. These choices are strategic, and a company must think about the broader picture too of the overall intangible assets your company possesses. 174,465, the most valuable patent in history.
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