The Simple Way to Avoid Social Media Failures
Harvard Business Review
AUGUST 3, 2011
This post is part of the HBR Insight Center Marketing That Works. In 2009, Domino's was blindsided by a YouTube video showing two disgruntled employees contaminating the food they were about to deliver. With each new technology, there are always a great many mistakes made, at least until we get the hang of it.
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