The Simple Way to Avoid Social Media Failures
Harvard Business Review
AUGUST 3, 2011
This post is part of the HBR Insight Center Marketing That Works. Kanye West's clan largely forgave him when he offered a tweeted apology for snatching the microphone from Taylor Swift. In 2009, Domino's was blindsided by a YouTube video showing two disgruntled employees contaminating the food they were about to deliver.
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