People Do Business With You…But Why?
Women on Business
JANUARY 11, 2011
According to author and thought leader Simon Sinek, people buy the “why.” In this TED video , Sinek explains what he believes to be the reason for Apple’s constant innovations and their repeated successes. Sinek makes a case that it’s all about the messaging. :: Women on Business -- Topsy.com January 12th, 2011 at 1:23 am [.]
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