How Pharma Can Fix Its Reputation and Its Business at the Same Time
Harvard Business Review
FEBRUARY 3, 2017
By that I mean that pharma companies should develop innovative treatments for pervasive unmet medical needs; avoid corruption, collusion, and other unethical marketing practices; and make sure that their products reach as many patients around the world as possible. citizens have a positive opinion of big pharma. Enhance corporate reputations.
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