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New Year Entertainment: Predictions, Forecasts, and Projections

The Practical Leader

This time of year, we’re bombarded with glib and confident “experts” forecasting everything from the economy, to global warming, to financial markets, social trends, weather, and lots more. Experts forecasted in 2000 that 30 gigawatts of electricity would be generated worldwide through wind power by 2010.

Project 67
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Use Your Customers as Ethnographers

Harvard Business Review

At C Space, we’ve conducted more than 800 mobile journaling and ethnography projects on behalf of over 240 clients since 2010, and have seen the power of bringing consumer experience to life for our clients. Product and package designers can see how people open, store, and use their purchases “in the wild.”