Research Shows Which TV Ads Are Likely to Make Multitaskers Buy
Harvard Business Review
JANUARY 31, 2014
This might sound like good news for advertisers, save for two important caveats. While many advertisers are rightly nervous about multitasking, there could be new opportunities to benefit from this trend. So what does all this mean for advertisers? A 2011 Nielsen Co. We also focused on five industries that represented $4.2
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