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When a Mid-Career Move Falls Flat: The Story of Stripedshirt

Harvard Business Review

” So in 2010, after a successful 18-year-career in high-tech PR, she quit her job to launch Stripedshirt , a company selling fashionable, feminine shirts in team colors. The first was about inventory, which is especially hard in apparel. She’d dutifully don a Red Sox jersey, but she’d quietly seethe. What went wrong?

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Why Hippies Make Great Business Leaders

Great Leadership By Dan

Judith Goldhaft employed the assistance of fabric designer and fellow hippie gal, Jodi Palladini, to create an apparel design that would permit San Francisco’s homeless women to sell their very own fabric creations. Along with products, Haight-Ashbury hippies conceived of innovative ideas that transformed product development and advertising.

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Research Shows Which TV Ads Are Likely to Make Multitaskers Buy

Harvard Business Review

This might sound like good news for advertisers, save for two important caveats. While many advertisers are rightly nervous about multitasking, there could be new opportunities to benefit from this trend. So what does all this mean for advertisers? A 2011 Nielsen Co. We also focused on five industries that represented $4.2