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Building Your Brand “Buddy the Elf” Style – Part 1 :: Women on.

Women on Business

For others, adults, Buddy was a “chemically imbalanced” adult man who thinks and dresses like an elf running around through the streets of New York City. Buddy is a human raised by elves, therefore, does he fall into the “human” or “elf” category? For some, say children (most likely his primary target audience), Buddy is an elf.

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The Buzz on Green Business in China

Harvard Business Review

Follow him on Twitter at @GreenAdvantage. The article shows how the Dutch firm AkzoNobel is growing in China, particularly through products that help customers reduce environmental footprint in the shipping and building sectors. All rights reserved. Harvard Business Publishing is an affiliate of Harvard Business School.

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