2010 Advertising Finance Forrester 
Coaching Tip
FEBRUARY 16, 2011
Facebook, which has more than 600 million users and was valued at $50 billion in a recent funding round, is grabbing online-advertising from Yahoo, MySpace and others. Facebook executives aren't shy about their aspirations. "We billion in 2010, according to research firm eMarketer. of the U.S. market, which reached $8.88
Harvard Business Review
JULY 17, 2014
Rajamannar involved finance early. To spearhead analytic efforts, he assigned a finance person – who was already embedded in marketing – to create an ROI evaluation framework and integrated her deeper into the marketing function. MasterCard had always been a data-driven organization. Inside Intel. The result has been transformational.
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