Remove 2010 Remove Advertising Remove Innovation Remove Retail
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Lessons from the Best Global Brands 2010: Building trust and.

Strategy Driven

Figure 1: The Interbrand Best 100 Global Brands 2010 A look at two brands’ performances from this year’s table offers insight into how brands can navigate today’s marketplace. subprime mortgages, instead doing business the old-fashioned way, with 80 percent of revenues derived from retail banking.

Brand 64
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Four Reasons Why an Online Retailer Decided to Open Stores

Harvard Business Review

This post is part of the HBR Forum, The Future of Retail. We launched in February of 2010, and within three weeks we'd beat our first-year sales goals. Having a retail presence makes sense to us for four reasons. We rely heavily on press and word of mouth and have done very little paid customer acquisition or advertising.

Retail 15
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Breaking Up the Retail-Price Confusopoly

Harvard Business Review

The Conversation Blogs The Conversation Breaking Up the Retail-Price Confusopoly 8:25 AM Tuesday November 30, 2010 by Joshua Gans | Comments () Email Tweet This Post to Facebook Share on LinkedIn Print This years holiday shopping season improved somewhat over last year with sales likely to top $11 billion.

Retail 14
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Why Marketing Needs More Introverts

Harvard Business Review

Consumers have more products, brands, and retailers to choose from than ever. The authors of a 2010 HBR article shared two test situations with introverted or extroverted leaders and tested how they reacted to proactive suggestions from employees. It grew to nearly $100 million in sales with minimal advertising support.

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Cisco's Flip Flop and (Mis)Managing the Obvious

Harvard Business Review

Cisco's clever little camcorder collapse provides picture-perfect insight into a pervasive innovation pathology: Ignoring — or disrespecting — the obvious. The company promised back in 2009 to bring out a Wi-Fi Flip in early 2010. Novel subtlety and nuance can be wonderful but my innovation heart belongs to obvious.

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The Industries Apple Could Disrupt Next

Harvard Business Review

Most pundits agreed on what was wrong — a lack of breakthrough innovation since the passing of founder Steve Jobs. Apple has seemingly served as an anomaly to the theory of disruptive innovation. Apple quickly became the largest music retailer in the U.S. And Nielsen has no reason to cede control of it.

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Prepare for the New Permanent Temp

Harvard Business Review

Workflows and innovation initiatives have been artfully reorganized around "projects" to facilitate faster, cheaper and easier contingent participation. Just ask anyone working in the health care, financial services, automobile, retail, media, publishing, education, advertising, real estate or defense industries.