Women on Business
DECEMBER 17, 2010
This year of 2010 has been a revelation to me as to the ins and outs of Social Media. Not really. But you’d think so when you see the proliferation of articles, everywhere, about what to do and what not to do when it comes to utilizing Social Media and your business. What’s a girl to do? Why capitalize the first letters?
In the CEO Afterlife
OCTOBER 11, 2011
by John • October 11, 2011 • Branding , Leadership , Marketing , Strategy • 0 Comments. Marketers, who work for the likes of P&G or Unilever, periodically check brand awareness and brand attributes to measure progress. Formerlife: CEO of Jacobs Suchard (Nabob, Kraft), Strategy/Branding Consultant.
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Women on Business
JANUARY 11, 2011
It is not because they had some unique access to talented people, advertising, consultants or the media. Red Zone Marketing’s “Why”: We focus our efforts on finding simple, common sense and inexpensive alternatives to creating growth in a business. It help to get right decision and preparing future business and marketing strategies.
Women on Business
JANUARY 15, 2011
Join The Whale Hunters group on LinkedIn for more discussions about how to be successful selling to big companies in a tough market. Planning Your Marketing Strategy Quickly and Effectively It doesn’t matter whether you work for a large Fortune.
In the CEO Afterlife
AUGUST 29, 2011
In the petroleum industry where access to oil is tight, Exxon Mobil and Royal Dutch Shell say they are adjusting their strategies to meet the growing demand for alternative energies. It has not – 2010 profits for Exxon and Shell rose by 57 and 61% respectively. link] #branding #marketing #advertising #design Follow Me on Twitter.
Strategy Driven
NOVEMBER 29, 2010
If you’re using the same old marketing strategies today because they brought in business in years past, you’re in danger of being pummeled by your competition. With very little advertising, Odwalla differentiated their brand by extolling the benefits of drinking and supporting a “juice with a conscience.”
Strategy Driven
NOVEMBER 12, 2010
Actually, a Community Marketing strategy helps define the business purpose and elevates the concept. Figure 1: The Community Marketing Strategy The relational diagram involves the entire spectrum of people. Finally, it is a lot less expensive than radio, TV, and print advertising and, ultimately more effective.
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