Harvard Business Review

JULY 17, 2014

When Raja Rajamannar became CMO of MasterCard Worldwide in 2013, he moved quickly to transform how the credit card giant measures marketing. But the real power and full potential of data was not being fully realized by marketing. As an ingredient brand, Intel often struggled to link marketing to P&L impact. Inside Intel.

Finance 13

Finance Marketing P&L ROI 13

Harvard Business Review

NOVEMBER 30, 2010

The Conversation Blogs The Conversation Breaking Up the Retail-Price Confusopoly 8:25 AM Tuesday November 30, 2010 by Joshua Gans | Comments () Email Tweet This Post to Facebook Share on LinkedIn Print This years holiday shopping season improved somewhat over last year with sales likely to top $11 billion.

Retail 14

Retail Price Comparison Nalebuff 14

Harvard Business Review

MARCH 3, 2011

The Institute, which officially opened in January 2010, includes the Model Kitchen, the Testing Station for Household Devices, and what's called the "Domestic Science Laboratory." Today, consumers, not marketers, rule the roost. As consumers, we readily dictate how and when marketers reach us.

Productivity 13

Productivity Products Retail Telemarketing 13

Harvard Business Review

JULY 28, 2016

While Dollar Shave Club represents a growing share of the razorblades market, it is still tiny, it operates with low margins, is made up of an irreverent albeit engineering-savvy team – and is, as yet, unprofitable. And according to a market study by Technavio, the global wet shave market is expected to reach $31.41

Business Model 8

Business Model Retail Brand Henderson 8

Harvard Business Review

JUNE 4, 2014

After all, it grew from $7 billion in 2003 to $171 billion in 2013 by entering established (albeit still-emerging) markets with superior products — something the model suggests is a losing strategy. Apple quickly became the largest music retailer in the U.S. And Nielsen has no reason to cede control of it.

Industry 9

Industry Wireless Advertising Content 9

Harvard Business Review

MAY 21, 2013

Not too long ago, I was asked to give a presentation on the state of digital media and how well brands are intersecting the worlds of marketing and technology. The basic dilemma for marketers is this: there are now too many screens to count. Advertising? This has been a steadily growing trend since 2012. They outnumber the PCs.

Advertising 8

Advertising Media Marketing Content 8

Harvard Business Review

JULY 19, 2013

workers say they are "not engaged" or "actively disengaged" with their work, according to Gallup''s ongoing study of the American workplace from 2010 through 2012. That may sound like a lot, but it''s less than 5% of total retail spending (even in a recession) and less than half of what just one retailer, Wal-Mart, sells annually.

Disintermediation 8

Disintermediation CRM CIO Retail 8

Harvard Business Review

JANUARY 9, 2014

Check out my 2010 case study of the brand for more background.). Successful retail concepts always peak at some point. They saturate their market, expand to all possible geographies, watch copycats invade their space. The new target market of experiential thirty-year-olds get to sit next to a disgruntled family of five.

Brand 8

Brand Supply Chain Price Case Study 8

Harvard Business Review

JULY 15, 2013

The fastest-growing segments of America''s job market — by far — are temporary and part-time employment. Just ask anyone working in the health care, financial services, automobile, retail, media, publishing, education, advertising, real estate or defense industries.

Human Capital 9

Human Capital Real Estate Human Resources Disruptive Innovation 9

Harvard Business Review

APRIL 18, 2011

The company promised back in 2009 to bring out a Wi-Fi Flip in early 2010. How a blue chip technology innovator invests well over $700 million acquiring, developing, distributing and marketing a consumer digicam without a clear path connecting it to the most popular wireless medium around escapes me. What happened? This was obvious.

Wireless 12

Wireless Management Telecommunications Innovation 12

Harvard Business Review

MARCH 12, 2015

In 2010, my company created an app store. Old local giants like the e-commerce business Kalahari , the advertising firm InMobi , and e-classified site Mocality retrenched, reorganized, or closed down. There are open markets, supermarkets, and even unemployed youth selling things at traffic stops in major cities.

Entrepreneur 8

Entrepreneur Open-book Marketing System 8

Great Leadership By Dan

MAY 12, 2016

Guest post from Michael Klassen : After three decades of working in marketing, I thought I had heard or read nearly every story of innovation and entrepreneurship out there. Along with products, Haight-Ashbury hippies conceived of innovative ideas that transformed product development and advertising. He received his Ph.D.

Apparel 120

Apparel Innovation Advertising Industry 120

Harvard Business Review

NOVEMBER 23, 2010

For example, marketing optimizes its activities for its own benefit and the sales and customer service functions do likewise. The end-to-end process of customer acquisition and retention — getting rid of duplicate activities and information across marketing, sales and customer service — isnt touched.

Process 15

Process CEO Insurance Banking 15

Harvard Business Review

NOVEMBER 23, 2010

The Conversation Blogs The Conversation Artisans Must Balance the Books 8:12 AM Tuesday November 23, 2010 by Ndubuisi Ekekwe | Comments () Email Tweet This Post to Facebook Share on LinkedIn Print The boy was 11 years old when his father took him to live with a kinsman, a businessman with many shops in Lagos, Nigeria.

Books 14

Books Guidelines Banking Telecommunications 14

Harvard Business Review

MARCH 3, 2011

In June 2010, I queued outside an Apple store for a couple of hours to secure a new iPhone 4. Enter Best Buy's heavily advertised "buy-back" plan — marketed as " future-proofing " your technology. For items in good condition, eBay really allows you to do well on the second-hand market. Here's how it works.

Insurance 13

Insurance Price Entrepreneur Cost 13

Harvard Business Review

NOVEMBER 23, 2010

8:07 AM Tuesday November 23, 2010 by Armin Trost | Comments () Email Tweet This Post to Facebook Share on LinkedIn Print Too often I hear even HR people saying, "HR is too important to be left to HR." The Conversation Blogs The Conversation Is HR Too Important to Be Left to HR? Im sick about it. All rights reserved.

CIO 15

CIO Guidelines Telecommunications Emotional Intelligence 15

Harvard Business Review

APRIL 10, 2013

I met Slovenian entrepreneur, Sandi Cesko, in 2007 when his Ljubljana -based multi-channel retail operation, Studio Moderna , had about $70 million in sales. Having startup policies without taking care of access to IPO markets is like having a fast new ramp onto a pot-holed dirt road. Even better. Convene, celebrate, catalyze.

Entrepreneur 8

Entrepreneur IPO Incentives Venture Capitalist 8

Harvard Business Review

NOVEMBER 23, 2010

12:53 PM Tuesday November 23, 2010 by Edward Hallowell | Comments () Email Tweet This Post to Facebook Share on LinkedIn Print If youre working — either from home or the office — over Thanksgiving, Im not sure whether to say, "Congratulations on your work ethic!" All rights reserved.

Guidelines 14

Guidelines Telecommunications Emotional Intelligence Balanced Scorecard 14

Harvard Business Review

NOVEMBER 30, 2010

Now consider the joint judgment involved in a process of co-creation , whereby companies collaborate with customers or other partners to bring new offerings to market. Now consider the joint judgment involved in a process of co-creation , whereby companies collaborate with customers or other partners to bring new offerings to market.

Guidelines 14

Guidelines Education Telecommunications Emotional Intelligence 14

Harvard Business Review

NOVEMBER 22, 2010

Follow him on Twitter at @GreenAdvantage. All rights reserved. Harvard Business Publishing is an affiliate of Harvard Business School.

NGO 15

NGO Chemicals Guidelines Telecommunications 15

Harvard Business Review

NOVEMBER 29, 2010

Umair Haque Blogs Umair Haque On: Global business , Competition , Economy The Irish Banking Crisis: A Parable 4:33 PM Monday November 29, 2010 | Comments () Email Tweet This Post to Facebook Share on LinkedIn Print Once upon a time, there was a country where bankers disappeared. All rights reserved.

Banking 15

Banking Crisis Merton Guidelines 15

Harvard Business Review

NOVEMBER 23, 2010

All rights reserved. Harvard Business Publishing is an affiliate of Harvard Business School.

Airlines 14

Airlines Report Guidelines Discount 14

Harvard Business Review

DECEMBER 16, 2010

These six ideas emerged in 2010 as powerful "innovation invitations" and seem sure to intensify in power and influence. These WWWabs will undoubtedly be reshaped by the seemingly irresistible rise of Facebook as an advertising and promotional vehicle. obscures the tectonic economic shift in global retail. That's right.

Innovation 16

Innovation Supply Chain Business Simulation Advertising 16

Harvard Business Review

NOVEMBER 24, 2010

Umair Haque Blogs Umair Haque On: Global business , Competition , Economy Making Room for Reflection Is a Strategic Imperative 11:52 AM Wednesday November 24, 2010 | Comments () Email Tweet This Post to Facebook Share on LinkedIn Print Business is, above all, busy. And maybe its too busy. Lets face it.

Short-term 15

Short-term Guidelines Mass Marketing Telecommunications 15

Harvard Business Review

NOVEMBER 23, 2010

All rights reserved. Harvard Business Publishing is an affiliate of Harvard Business School.

Guidelines 15

Guidelines Telecommunications Emotional Intelligence Balanced Scorecard 15

Harvard Business Review

FEBRUARY 22, 2011

Wired reported late last year, "The top 10 Web sites accounted for 31% of US page views in 2001, 40% in 2006, and 75% in 2010." Second, we have seen these four companies flex their muscles in bidding wars across multiple sectors including Internet advertising, mobile advertising, mobile devices, and e-commerce.

CPA 15

CPA CPM Advertising Disintermediation 15

Harvard Business Review

JULY 5, 2016

” Vodaphone is considering moving its headquarters out of the UK and its CEO Vittorio Colao had told the BBC that a Brexit would preclude it from a giant new single market. billion in the rest of Europe over the period 2010-2015. The digital talent market in the UK is already tight. billion as compared to $4.4

Safe Harbor 9

Safe Harbor Industry Uncertainty Crisis 9

Harvard Business Review

JANUARY 5, 2017

Political campaigns are marketing campaigns, messages aimed at selling a product. Yet by 2004 its market share was down to 3%. It focused its efforts on earning a majority share of Europe’s digital classified advertising market (a product that connects buyers and sellers). Bigger marketing budgets may not pay off.

Media 11

Media Advertising Fixed Costs Content 11